(11 yrs 1 mo)

BOARD MEMBER | THE FAMOUS GROUP
Jan 2023 - Present (1 yr 3 mos)

The Famous Group creates immersive live event experiences for brands, professional sports leagues, esports, concerts, festivals, and retail environments. That includes 18 Super Bowls, WWE, the NFL, Live Nation, the NBA finals, Ubisoft, NCAA Final Four, Pepsi, NHL All-Star Weekend, AT&T, and more than 90 professional sports teams and venues.

The work:

• Mixed Reality and Augmented Reality

• Content, Creative and Production

• Proprietary, Patented Fan Engagement Technology

• Virtual Events and Real-Time Rendered Production

• Experiential Activations

• Software Development

The Results:

• Drive Engagement

• Immersive Fan Experiences

• Drive the Value of Commercial Partnerships

• Generate New Revenue Streams

GLOBAL CHIEF TECHNOLOGY OFFICER | IPG SC&E | MOMENTUM
Sep 2021 - Present (2 yrs 7 mos)

IPG's Specialized Communications & Experiential Solutions (SC&E).

SC&E primarily provides best-in-class global specialized communications services, events, sports and entertainment marketing, and strategic consulting. The segment comprises agencies that provide a range of marketing services expertise.

Managing over $4B in sponsorship spend across Sports and Entertainment properties, Momentum is the preeminent partner for brands seeking to leverage fan interests and passions to connect with consumers meaningfully.

GLOBAL CHIEF TECHNOLOGY OFFGCElo | IPG MD&E | IPG PRODUCTION | CRAFT
Oct 2018 - Sep 2021 (3 yrs)

IPG Media, Data & Engagement Solutions (MD&E) primarily provides and is distinguished by innovative capabilities and scale in global media and communications services, digital services and products, advertising and marketing technology, e‐commerce services, data management and analytics, strategic consulting, and digital brand experience.

I oversaw technology for one of the largest global production entities with more than 1000 full-time employees across offices in 120 countries, including a significant presence in the Asia-Pacific (APAC) and Latin American (LATAM) markets.

I lead the defence of the competitive technological edge by driving the use of Robotic Process Automation (RPA), Artificial Intelligence (AI) and Machine Learning (ML) technologies – manifesting as a new generation of Craft’s ISO 9001:2015 certified production capability, powered by a complex, unified, elastic, Microsoft Azure, Infrastructure as a Service (IaaS) architecture.

Clients include Microsoft, Verizon, L’Oréal, Coca-Cola, MasterCard, Nespresso and Aldi.

GLOBAL CHIEF TECHNOLOGY OFFICER | IPG SC&E | MOMENTUM
Mar 2013 - Sep 2018 (5 yrs 7 mos)

IPG's Specialized Communications & Experiential Solutions (SC&E).

SC&E primarily provides best-in-class global specialized communications services, events, sports and entertainment marketing, and strategic consulting. The segment comprises agencies that provide a range of marketing services expertise.

Momentum Worldwide has a heritage built on live events and shopper marketing – making it the undisputed leader in connecting brands with experience.

Momentum has over 2,000 amazingly talented people worldwide – who can co-create just about anything together. And we do. We work with incredible brands, including American Express, Coca-Cola, Google, SAP, Bentley, UPS, Microsoft, U.S. Army, United States Postal Service, Porsche, ASDA, and UNICEF.

STEALTH MODE - Not Public
Jan 2020 - Present (4 yrs 3 mos)

Solving the problem of identifying, orchestrating, automating, triaging and managing “data decay.” Invented the method and algorithm, architected, engineered and deployed a neural network, AIaaS for an extensible consumer-grade utility.Solving the problem of identifying, orchestrating, automating, triaging and managing “data decay.” Invented the method and algorithm, architected, engineered and deployed a neural network, AIaaS for an extensible consumer-grade utility.

Skills: Artificial Intelligence (AI) · Data Analysis · Neural Networks · AIAAS · Data Modeling

Present (12 yrs 3 mos)

Currently I am advising MPOWERD, which I co-founded, after inventing the Luci solar lantern.

MPOWERD (Micro Power Design) is the world's leading for purpose technology incubator, accelerator, and manufacturer providing portable energy lifestyle innovations to those that need it most. I founded MPOWERD to provide sustainable, affordable, thoughtfully designed products with the belief that everyone deserves access to well crafted, functional products.

Luci, is an easy-to-use, high-quality micro solar lantern and task light. She's elegant, light-weight, maintenance-free and waterproof. Unlike other solar lamps, Luci offers the benefits of a task light, flashlight and diffused lantern in one attractive design. Never reliant on the power grid, she shines brightest where light is inaccessible or not affordable. To light up life with clean energy, Luci is your girl.

Luci provides a low cost, long life, durable, solar lighting solution for walking at night, camping, emergency use, those who live off the grid, can't afford to live on the grid and victims of a disaster.

FOUNDER
2010 - 2012 (2 yrs)

DUOMENTIS was a digital innovation and invention firm that worked within the three stages of the invention: Introduce the Possible, Determine the Probable, Execute the Preferable. The company focused on helping businesses identify, invent and monetize game-changing, technology-enabled new business methods, products, services, and marketing properties.

For Adtheorent we worked with the CEO, Managing Partner & Chief Legal Officer and Chief Data Scientist to improve and protect the Real-Time Learning Machine (RTLM) asset which is the intelligence behind the AdTheorent platform. The AdTheorent RTLM leverages technology that processes Big Data for real-time analysis and scoring, based on criteria including advertiser's demographic data, geographic data, publishers' data, and other information.

We also conceived of and launched gopogo. A social, local, mobile (SoLoMo) geo-location platform to chronicle discovery. With the rise of social networks, people share more information about themselves online than ever before. Social feeds now disseminate content in realtime, but the problem is that a lot of this sharing gets lost in the noise — and with content piling up so quickly, stuff gets lost. gopogo solved this problem with "Strings." Strings let users capture and record multiple activities or experiences linked together in succession to form a complete thematic experience or story complete with photos, videos, and commentary – can be archived and shared on social networks and with the gopogo community. By browsing through gopogo’s library of user-generated Strings, users can also discover other experiences organized by location, theme, or areas of interest.

Duomentis clients included brand marketers, media companies, technology companies and forward-thinking advertising agencies such as Google, Procter & Gamble, Adtheorent, and the Publicis Group.

Jan 2008 - Sep 2011 (3 yrs 9 mos)

I am the inventor of JAGTAG and was responsible for leading JAGTAG technology strategy and intellectual property protection since its inception thru the sale to Hipcricket (formerly Augme) in 2011.

I developed the entire intellectual property portfolio and drove the authoring, defense and publishing of the JAGTAG patents.

JAGTAG is a mobile 2D barcode service. Like other services, it requires you to take a picture of a mobile barcode in order to work. But unlike most other services, it doesn’t require you to have a reader application installed on your device. Instead, you send the pic by MMS to the JAGTAG server, where it does the recognition work. Whatever it is that the barcode links to (a URL, some content, an app, music, an information SMS, etc.) is then sent back to your phone via SMS or MMS or other media format. So JAGTAG will work on any phone that has a camera on it, no matter how old. It doesn’t require a smartphone.

2005 - 2007 (2 yrs)

SFGT was a marketing technologies innovation consultancy that developed disruptive marketing products and services for clients and the company. We were strategic marketing consultants that could execute. As McKinsey is the trusted advisor to the CEO - SFGT was to the CMO (Chief Marketing Officer). SFGT brought velocity to ideas.

2004 - 2005 (1 yr)

Digitas Health is an interactive marketing agency catering exclusively to healthcare and pharmaceutical companies. I was a member of the leadership team developing a strategic planning approach and processes across a diverse portfolio of pharmaceutical and healthcare clients.

2002 - 2004 (2 yrs)

I led the ideation, prototyping, and design for the core features of AOL Desktop version 10,X. AOL Desktop version 10.X was different from previous AOL browsers and AOL Desktop versions. Its features focused on web browsing as well as email. For instance, one does not have to sign in to AOL in order to use it as a regular browser. In addition, non-AOL email accounts could be accessed through it.

2000 - 2002 (2 yrs)

I founded, owned and operated deepFry - a digital product design and development firm that was based in NYC. 30 people worked for me at deepFry. We were interactive agency of record for Coca-Cola and produced Coke's sponsorship of the 2002 Salt Lake City Winter Olympics. We also did work for X-Games, PowerAde, WestWayne Advertising, the University of Hartford and the State of PA among other clients...

2000 - 2000 (Less than a year)

WeMedia Inc., held the exclusive rights for international Webcasting and US rights holder for television coverage of the Sydney 2000 Paralympic Games. At the time it was the most ambitious sports Webcast ever staged on the Internet.

The Paralympic Games - the second-largest sporting event in the world - have been held "parallel" to each Summer Olympic Games since 1960; presenting world class athletic competition for athletes with disabilities.

Viewers had simultaneous access to information and breaking news on athletes, venues and events. To make the Webcast accessible to the largest audience, two versions of the event were designed; one developed exclusively using Flash, and another using standard HTML and images for people who use accessible technologies or have slower Internet connections.

We had interactive content streaming in real-time from our broadcast center in Sydney accompanying the different live streams. In many ways this work set the standard by which Webcast events were measured - this was the yardstick for a convergent media experience using the best technology available at the time.

The media-enhanced site incorporated some of the most cutting-edge technology available as it was the first commercial web site to use Flash 5. The HTML site was accessible to screen readers with alternate text for graphical and navigational images.

1999 - 2000 (1 yr)

IPG Media, Data & Engagement Solutions ("MD&E") primarily provides and is distinguished by innovative capabilities and scale in, global media and communications services, digital services and products, advertising and marketing technology, e‐commerce services, data management and analytics, strategic consulting, and digital brand experience.

Zentropy Partners is now MRM.

Managed 60 plus person office for what was then the flagship digital services company of the Interpublic group of companies.

Clients included Coca-Cola, Tiffany, Brooks Brothers, Dun & Bradstreet, Estee Lauder, Express Scripts, Popsicle, US Air, and Lucent.

1998 - 1999 (1 yr)

I worked on LAUNCHcast Radio with the co-founders Todd Beaupré and Jeff Boulter. As a pioneer in personalized Internet music, we guided the service from a concept to a radio network reaching tens of millions of listeners -- more popular than any terrestrial radio station in the U.S. It was an insanely fun ride. I led the visual design, human factors and interaction model of the LAUNCHcast web portal and the GUI design and interaction model of the player itself.

1996 - 1998 (2 yrs)

Integrated Advertising & Creativity Led Solutions ("IA&C") primarily provides advertising, corporate and brand identity services, and strategic consulting. The segment is distinguished by the leading role of complex integrations of ideation and the execution of advertising and creative campaigns that are foundational to client brand identities. Integrated Advertising and Creativity Led Solutions comprises leading global networks and agencies that provide a broad range of services.

I was a founder (employee number 3) of the interactive group at Deutsch - iDeutsch. Work included the first web presence for IKEA and Tanqueray, Snapple, Mitsubishi Motorcars, Publishers Clearing House, Nike, Footlocker, Lens Crafters, etc.

1994 - 1996 (2 yrs)

NYNOW or New York Now was one of the earliest NYC city guides on the Internet. NYNOW was a showcase to demonstrate the syndicated publishing framework on which it operated. The Content Management System (CMS) was designed to be licensed to local content publishers around the world. As a flexible local search and syndicated content publishing framework it was an early digital media pioneer. It preceded other city guide networks such as Citysearch and Microsoft's now-defunct Sidewalk.com product.