The metaverse, once a hot topic, has seen a decline in interest. After Facebook's rebranding as Meta in 2021, many companies jumped on the bandwagon. However, a lack of fully functional technology and clear strategies led to waning enthusiasm. Despite this, some companies like Roblox continue to thrive, suggesting that the metaverse may still have potential for future growth.

As AI continues to advance, it's becoming increasingly clear that it's not just a tool but a mirror reflecting our own biases and uncertainties. From mysterious drone sightings to AI hallucinations, we're witnessing a breakdown in shared reality. To navigate this new era, businesses and leaders must prioritize transparency, ethical AI practices, and digital literacy. 1 By addressing these challenges, we can ensure that AI serves as a tool for good, rather than a source of confusion and division.

Brain-computer interfaces (BCIs) are poised to revolutionize marketing. By analyzing brain activity, marketers can gain deeper insights into consumer behavior and create more effective campaigns. However, it's crucial to address ethical concerns and ensure responsible use of this powerful technology.

As AI continues to reshape industries, the importance of responsible innovation is becoming increasingly clear. This article explores the need for ethical AI practices and highlights the power of collaboration in driving positive change. By fostering communities of AI experts and policymakers, we can ensure that AI is developed and deployed in a way that benefits society.

Discover the hidden costs of AI ethics and how they can impact your brand's reputation. From biased algorithms to data privacy breaches, explore the ethical dilemmas that arise when AI is used irresponsibly. Learn how to navigate these challenges and ensure your AI initiatives align with ethical principles.

Forget avatars and embrace identities. When navigating the multiverse of consumer identities, remember that consent is king.

Yesterday, a single-sentence statement circulated by the Center for AI Safety included an endorsement by renowned executives from organisations like OpenAI and Google DeepMind, sounding a dire warning about the existential threat artificial intelligence poses, saying…

Navigating the uncharted waters of our digital future, many technological intermediaries increasingly envelop us. AI-powered entities have woven themselves into the fabric of our lives, mediating our interactions, decisions, and experiences.

Brands must grapple with the ‘intersubjectivity’ brought by a new kaleidoscope of digital worlds and identities.

The technology that enables Quantum Computing is advancing quickly, and the capabilities and availability of Quantum Computing will quickly improve.

There’s one approach that can bring together privacy-minded people with data-hungry brands: data humanization.

The recent explosion of all things ‘metaverse’ owes a great deal to the convergence of technology, disease, economics and happiness (or lack of it). 

As AI becomes integral to our lives, fostering positive human-machine relationships is crucial

The metaverse has no outcome; It is not a game. It is an opportunity to invent a more creative and positive future. It's a fertile space to redefine ourselves, our identity, work, culture, and society.

“Where is God?” I have been asking this question more than usual lately. It’s not a loaded question charged with doubt or accusation. It’s advice I give to my twelve-year-old son — “Always look for God.”

As Artificial Intelligence increasingly controls the relationship between brands and consumers I provide four critical points to keep in mind.

AI and robotics are reshaping industries. While some jobs may be automated, new opportunities will arise. Marketers must adapt to this changing landscape by understanding the needs of both human and AI consumers.

CMOs can harness the power of Artificial General Intelligence (AGI) by adopting a task-limited approach. This involves defining clear boundaries, limiting memory, enforcing ethical guardrails, and restricting autonomy. This ensures AGI remains a valuable tool while minimizing risks.