The Future Role of Artificial Intelligence in Advertising
I recently wrote an OpEd for iMedia Connection about the future of advertising. In the article I talk about the impact of algortihms and machine intelligence on advertising. As in many of the articles and ideas I have shared here (and elsewhere) for the last couple of decades -- every day machines are playing a larger role in managing our consciousness. Intelligent agents are working hard regulating access to our attention. From DVR's to Spam filters, to routers, to voicemail - it's these assistants with machine intelligence that require persuading. Advertisers must persuade the machines before they get an opportunity to try and persuade a human being.
You can read the article here:
