American Express — Frictionless Retail

The moment you go to a concession stand in a venue is the moment that something amazing happens on the court. So how do you make a concession stand without a line, or a wait so you don’t miss more than you have to?

We built the world’s first frictionless luxury concession stand at the home of the Brooklyn Nets, Barclays Center. Any American Express Card Member could just tap their card, walk in, grab what they needed and walk out, no waiting, no ordering, no mess. And to make the stand even more attractive, we elevated the experience with exclusive goods and merchandise from local Brooklyn restaurants and artisans not available elsewhere in the venue.

Amex Frictionless reduced shopping time by 85% and purchase conversion by 75%.