Jason Alan Snyder
About
Building systems that keep humans present, consenting, and capable of authorship.
Co-Founder and Chief AI Officer, SuperTruth and Artists & Robots
Jason Alan Snyder, known as JAS, is an American inventor, technologist, and futurist based in New York City. As of September 2026 he is Co-Founder and Chief AI Officer of SuperTruth, a data truth company, and Co-Founder of Artists & Robots, the creative intelligence studio he started in 2025 with Heather Salkin. He founded EVIL ROBOT MFG. in 1992, and it remains active. He holds 30+ patents, including the JAGTAG mobile code system (2007), the Luci inflatable solar lantern (2012), and the DUETI commerce platform (2013). From 2013 to September 2025 he held technology leadership roles at Momentum Worldwide, ending as Global Chief Technology Officer and then its first Global Chief AI Officer. He writes for Forbes, chaired the 4A's AI Committee in 2024, was named to Adweek's AI Power 50 in 2026, and has spoken at the Milken Institute Global Conference (2025), World Summit AI in Amsterdam (2025), and the United Nations (2024). His book, Human After Friction, is represented by Michael Bourret of Dystel, Goderich & Bourret.
His thesis is not a prediction. It is a design principle: friction is the architecture of agency. Optimization extracts. Systems that remove friction without preserving presence quietly transfer power from people to machines, from authors to algorithms, from humans to infrastructure. Every automation decision either returns agency or takes it. He has spent three decades making that distinction operational.
He is co-founder of SuperTruth. SuperTruth is a data truth company. It is built on the belief that data provenance and human dignity are inseparable. He is co-founder of Artists & Robots, a creative intelligence studio built on the premise that human imagination and machine intelligence are partners, not competitors. He chaired the 4A's AI Committee, has spoken at the World Summit AI, the United Nations, and the Milken Institute, and is writing Human After Friction™, a manifesto arguing that the crisis of our time is not artificial intelligence replacing humans but optimization replacing authorship.
30+
Years Building
5M+
Lives Changed
30+
Patents Filed
80+
Articles Published
Career
1992 — Present
Board member at the award-winning entertainment production company behind some of the most innovative live event experiences in sports and culture.
Creative intelligence studio blending human creativity with intelligent systems. Next generation experiential and AI-driven brand environments.
SuperTruth is a data truth company. Consent-driven data management, health-data integrity, and the prevention of data decay. Acquired imaware, 2024.
Named first-ever Global Chief AI Officer in April 2025. Led enterprise-scale AI transformation for global brands including Verizon, Coca-Cola, American Express, and Microsoft. 12 years as Global CTO before that. Produced Cannes Lions Grand Prix-winning work (Nike Church, 2019). Secured portfolio of experiential AI patents (2023). Produced 'Ideal World – A Virtual Life Documentary' about Second Life in 2006, predating the metaverse conversation by 15 years.
Co-invented the Luci inflatable solar lantern. Brought clean, sustainable light to 5M+ people in 50+ countries. CES Innovation Award 2014 and 2015. Featured at Davos, WIRED, NYT.
2010 — 2012
Founder
Duomentis
Digital invention and innovation firm. Built proprietary platforms and IP for Google, P&G, Publicis Group, and Adtheorent.
2007 — 2011
Founder & CEO
JAGTAG Inc.
Invented the foundation patent portfolio for mobile advertising: computer vision that reads any symbol in the physical world, and a persistent data profile that tracks a user across space and time. Deployed on every major US mobile carrier. Acquired by Augme Technologies in 2011 for $5.5M.
2006 — 2010
Global Innovation Lead
MRM
SVP, Innovation and Digital & Technological Strategies at MRM — a data, technology, and CRM company specializing in customer relationship marketing, loyalty, and digital experience.
2000 — 2006
Founder
DeepFry
Digital agency of record for Coca-Cola and PowerAde. Produced the 2002 Salt Lake City Winter Olympics digital experience and the E-World Cup.
1992 — Present
Founder
EVIL ROBOT MFG.
Founded at 22. The original company and still the core. The thesis about friction, agency, and systems that return power rather than extract it has been forming here for three decades.
Recognition
AI Power 50
2026
Adweek
Experiential Agency of the Year
2026
Ad Age — Momentum Worldwide — three-peat
Experiential Agency of the Year
2025
Ad Age — Momentum Worldwide — 3rd consecutive year
Creative Experience Agency of the Year (Large)
2025
Campaign — Momentum Worldwide
Executive Board Member
2022
Fast Company
Effie Award
2021
Effie Worldwide — Momentum Worldwide — Walmart Drive-In
AI Committee Chair
2024
4A's
Cannes Lions Grand Prix — Industry Craft
2019
Cannes Lions — Momentum Worldwide — Nike Just Do It HQ at The Church
Campaign Tech Awards Winner
2017
Campaign
Jury Master
2016
Isaac Awards
Agency Innovator
2015
The Internationalist
Technology Agency All-Star
2015
Adweek
CES Innovation Award
2015
Consumer Electronics Association
CES Innovation Award
2014
Consumer Electronics Association
Boards & Affiliations
The Book
Human After Friction™
We were promised ease, but instead we got erasure. The crisis of our time is not artificial intelligence replacing humans. It is optimization replacing authorship.
A philosophical and practical manifesto for designing friction back into your life, work, and systems before meaning disappears entirely.
Represented by Michael Bourret, Dystel, Goderich & Bourret
"The complete epitome of the new agency creative. A catalyst to a new way of thinking."
Jon Hamm, CCO, Momentum Worldwide — Digiday