Janssen Janssen GI Exchange

Background: For years, Janssen has relied heavily on face-to-face interactions with physicians to drive understanding and utilization of their products. When COVID-19 hit, they needed a new way to connect with physicians.

We created the GI Exchange. A 3D, FDA-Compliant, virtual meeting destination and interactive content gallery for Janssen employees and Healthcare Professionals.

Approach & Solution: It was the first ever proprietary Janssen platform to livestream annual National Broadcast as well as Product Theaters at medical conferences.