XBOX Survival Billboard

We created an experiential activation to support the launch of the the Tomb Raider series, Rise of The Tomb Raider.

The Xbox Tomb Raider #SurvivalBillboard experience was unique as contestants, standing on tiny ledges, formed part of the billboard’s artwork and headline “Survival of the Grittiest.” They had to endure arctic cold, gale-force winds, wild snowstorms and intense heat, with the last fan standing winning a trip inspired by Rise of the Tomb Raider.

There was also live-streaming across the Twitch platform and microsite that housed the public voting system to decide which terrible weather condition the contestants would endure. The experience was awarded 18 Cannes Lions.