AMERICAN EXPRESS RALLY ON THE RIVER

To kick off the US Open and celebrate their extended partnership with the USTA, we built floating courts and mixed tennis, tech and music for Rally on the River in New York, and even created a virtual reality Maria Sharapova for guests to play against. Guests who thought they were just coming to a usual Card Member event discovered a tennis court along the Hudson River pier. Maria started the evening as our 40’x60’ water wall and tennis court came to life. Tennis stars, celebs and fans took the court, seeing every shot be translated into real-time 3D graphics, animations and sounds that appeared on the water wall. Our physical tracking software and custom gaming engine enabled the magic. We immediately edited on site, producing the Rally on the River video, with music by Chromeo, which aired the next day.