American Express — U.S. Open Tennis Fan Experience

We demonstrated how being with Amex is the difference between a good tennis experience and an epic one, with Membership that facilitates special and stress-free shared moments in order to drive brand love and increase brand reach and consideration.

Fans who visited the US Open American Express Fan Experience were treated to interactive tennis experiences and top-notch servicing moments. Visitors could play a digital match of Glow Tennis, enjoy tennis-themed nail art by Chillhouse, grab a radio at The Claw, interact with the Rube Goldberg-style game Trick Shot, challenge their friends to Connect Four or play tennis on the Fan Court.

The Amex Card Member Lounge offered even more Card Member perks, like a Ralph Lauren CYO "Create Your Own” merchandise kiosk, Jason Markk sneaker cleaning and buying the first-of-its-kind Grey Goose Honey Deuce ice pop. Around the grounds, fans could pick up an Amex Radio or stop by the Amex Shop for a frictionless way to grab food and beverage.