Subway — Signature Sandwiches at the Super Bowl

Every brand has autograph signings at the Super Bowl. So when Subway asked us to help launch their new line of NFL player-created Signature Sandwiches at the Super Bowl, we decided to create an autograph session unlike any other and make the world’s first-ever signature sandwiches — with actual signatures.

Fans coming to Super Bowl Experience met superstars like Russell Wilson, Marshawn Lynch and Trevor Lawrence as they hand-signed their very own limited-edition signature sandwiches. 100% authentic and 100% edible. Eat it or save it? Tough call. Alongside the signings, fans also enjoyed an immersive, multi-sensory ride through the flavors of Subway’s Signature Sandwiches narrated by Marshawn Lynch. th that they’re worthy and valued members of a community.