Heroes & Headliners

We created a bespoke music festival event to showcase the incredible work Walmart provides to the military community.

Walmart has a tradition of supporting the troops. Heroes & Headliners was a large-scale concert event in Tampa, FL, for 20k local fans featuring Chris Stapleton, Imagine Dragons and H.E.R.

Over 80% of the ticket inventory was claimed directly by Vets and active military. The live stream was viewed over 9M times. The brand was able to donate over $1M to national Vet-related charities.