Nutter Butter — The Day of Nuttiness

Nutter Butter wanted to authentically become a part of Gen-Z culture, a group they knew were consuming their beloved peanut butter snack.

So we put Nutter Butter at the center of gaming culture on Twitch & created a new annual tradition: The Day of Nuttiness. We created a gaming platform to integrate into influencers’ Twitch streams through custom banners, alerts and on-screen animations. After incredible success in year one, the next iteration partnered with FaZe clan and 10 gaming influencers to host a marathon 8-hour streaming session. In addition, we drove merchandising partnerships, consumer promotions and limited-edition packaging to pull the idea through to retail.