Coke x McDonald’s #Streamerfeeds

The Ask: Tap into the growing meals occasion of gaming by putting Coke & McDonald’s authentically at the center of the ritual. Twitch streamers game all-day, everyday to entertain and engage their followers. But even streamers have to eat.

Solution: #StreamerFeeds Coke & McDonald’s teamed up to sponsor a wild weekend of gaming, eating and fun. During each streamer activation, the chat, feed, and video content was integrated seamlessly with custom Coke & McDonald’s graphics. Each streamer received a custom ‘loot box’ that had to be unlocked through chat community engagement. Opening the box revealed prizes, merch, and food giveaways to be shared with the streamers’ fans. Everything within the feed was shoppable, driving to a custom promotion for immediate delivery of Coke & McDonald’s.

Results: 418K impressions; 6.3K sweepstakes entries; 45K total views; 99% gamer sentiment