CHEVROLET — BOLT BEAT REMIX

Our task was to launch a new EV to a TikTok generation who don’t allow products to define them, but rather express themselves through them. So, we took the classic test drive and flipped it on its head, getting consumers to experience the Bolt in a new way – through how it sounds.

We partnered with TikTok creator @iamtiagz to produce an original track using the actual sounds of the Bolt. The track premiered on TikTok, highlighting key features through a music video.

We then put those same car sounds into the hands of our audience with a first-of-its-kind branded effect, getting the public to remix the sounds of the new Chevy Bolt for the chance to win prizes.