GMC — VR CALGARY STAMPEDE

As a sponsor of the WPCA Pro Tour , as well as the Calgary Stampede Rangeland Derby, GMC understood that most of the anticipated 1.3 million attendees never had the opportunity to to race a chuckwagon in real life.

With this insight, we created the GMC Rangeland Derby VR experience. Attendees were able to race around a CGI replica of the legendary track known as Half Mile of Hell, but instead of horses they harnessed the power of a GMC Sierra 2500 pickup.

We created an immersive experience that brought fans as close as possible to the deepest and most authentic aspects of GMC and their sponsorship of the Calgary Stampede.