A.I. Ambassador

With auto shows cancelled and Chevrolet in mid-stride of launching its most innovative EV platforms, we needed to find a way for Chevrolet to educate consumers in conditions that only Auto shows (to date) created – on consumers’ terms, at scale.

To launch the all-new Bolt EV and EUV, Chevrolet wanted to make it easier than ever for customers to learn about their electric vehicles. Introducing Eve, the world’s first AI-powered EV product specialist and the automotive industry's FIRST metahuman that guides product demos to show exactly how Chevrolet’s EV technology and experience will work in the real world.